Distinctive Assets invites artists backstage at the 54th Annual Grammy Awards Gift Lounge
By Gabrielle Pantera
Hollywood, CA (GoshTV) 2012.2.13 – “To be part of Music’s Biggest Night on any level is as thrilling today as it was thirteen years ago when we created the first ever GRAMMY Gift Bag,” says Distinctive Assets’ founder Lash Fary. “We always look forward to introducing talent to an array of companies with great gifts to share. Ranging from up-and-comers to tried-and-true brands celebrities already love.”
Distinctive Assets, an Los Angeles based entertainment marketing company will once again produce the official talent gift bags and backstage gift lounge for the 54th Annual Grammy Awards. This year, Distinctive Assets theme is celebrities are like kids in a candy store. The Grammy Awards presenters and performers will be treated to fabulous thank you gifts in acknowledgment of their participation and the gift lounge will look like a candyland gift oasis.
Some of this year’s Gammy talent who may stop by the gift lounge are Coldplay, Rihanna, Paul McCartney, Taylor Swift, Jason Aldean, Blake Shelton, the Band Perry, Kelly Clarkson, Nicki Minaj, Foo Fighters and Bruno Mars.
Two-time Grammy winner LL Cool J is hosting the telecast on CBS on February 12, 2012 from Staples Center in Los Angeles, CA. It will be telecast live EST 8 – 11:30 p.m (ET/PT).
The GRAMMY Gift Lounge is presented by LASIO Professional Hair Care. The lounge will be open to presenters and performers during rehearsals. This invitation only gift lounge will give guests the opportunity the chance to scoop up thousands of dollars worth of amazing gifts.
Additionally, for the first time ever, each Lounge guest will have the opportunity to win a supersized gift in a special Candyland Sweepstakes.